This is a comprehensive career guide to the marketing research profession.
This site provides a video from Peggy Collins explaining the basics of how to conduct market research.
This section of the SBA site features a variety of information pertaining to market research. Considerations related to market research, why do market research, how to conduct market research, and the process of conducting market research are included on this section of the site.
This site provides an extensive tutorial related to market research. Aside from reviewing why marketing research is important and how it is conducted, the site also discusses the distinction between primary and secondary market research. The site also reviews how to identify potential markets and considers what trade barriers may exist for different markets.
Although this site is primarily for guiding librarians in their efforts to assist patrons in conducting market research, it consists of many relevant features for the entrepreneur. Such topics as internal vs. external marketing research and how to write a marketing plan are included on this site.
